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RE/MAX Town & Country Insider
May  15, 2017

We are always growing!  
Here are our newest team members:

Five new agents joined our team! 

Welcome to the team! 
News Nuggets   

Several of our agents worked at the Special Olympics event at the Fannin County High School. 
Way to go, agents! We are so thankful for your service to this wonderful event. 


We want to recognize all of our hard working graduates and share our congratulations to their proud parents! 

Here are the graduates of 2017: 

Crabapple Admin Sandra Fink announces the graduation of her oldest daughter, Hannah, from Sequoyah High School. Hannah was also dual enrolled at Chattahoochee Tech and has completed her freshman year of college. She has been accepted at Augusta State University and plans to study either dentistry or psychology-still undecided at the moment. We wish you the very best of success in whatever field you decide, Hannah!

Nathan Fitts sons, Logan James Fitts and Grant Nathaniel Fitts are graduating from Fannin County High School Friday, May 26

Tracy Kwapis' daughter, Blaire Burton, graduated from UGA May 5th with a Bachelor of Science Degree in Biology, Magna Cum Laude. She plans to head to Medical School. 

From Crabapple agent Sharon Evans: "My 16 year old granddaughter, Harper Doherty, will graduate high school this month with distinctive honors and two years of college under her belt. She has been accepted to Georgia Tech in the fall." Best wishes for Harper's bright future!

Ellijay Admin, Crystal Chastain, announces that her daughter Colbie Chastain has graduated from Young Harris College with a degree in English and a minor in Dance.
Crabapple agent Adam Ailion and his wife Natalie celebrated their 2 year wedding anniversary on April 27th. Last month Adam announced Heather is expecting their first child. 

The couple is excited to be heading to Crete and Paris for two weeks this month for a babymoon/wedding anniversary!

State Tournament: Bridgemill agents Jennifer Goddard and Sarah and Todd Terrell have a lot to be proud of! Jennifer's son Billy and the Terrell's son Garron, qualified for the state tournament in golf for Woodstock High School. It is the first time the since 2008 the team has made it to state. Billy is a freshman and Garron is a junior. They will play at the Legends Course at Chateau Elan on May 22 and 23. 

Pictured above: Billy Goddard

Pictured at right: Garron Terrell

Do you have some buyers with a few questions about mortgages? 

We have a great informational brochure that I would like to share with you. 

Forward this message or send me an email if you want to use it on any of your media or in an email to potential clients. 

On your side, 
We are here 24/7 for all your lending needs. Call Lori today! 
Lori Beardslee- Branch Manager 
NMLS 16931
Cell: 770-527-1375
Fax: 770-783-8086  
  Like us on Facebook   Follow us on Twitter   View our videos on YouTube 
Agent Spotlight: RYAN HUMPHREY

This month's AGENT SPOTLIGHT is on RYAN HUMPHREY, an agent of Downtown Blue Ridge. 

Ryan is a native of the Blue Ridge area. He grew up an lived on Lake Blue Ridge. 

An interesting fact about Ryan is that he is the owner of Blue Ridge Property Services. His company specializes in window cleaning, pressure washing, and staining. He enjoys helping people fix up their homes by getting rid of the signs of aging and weather. Pressure washing the wood or the deck, and then cleaning the windows, adds to the curb appeal of a home. It can make it look freshly painted and even sell faster. He loves seeing the finished result on the home.

During his personal time, he enjoys water sports and is a competitive power-lifter. 

Ryan went to college at Kennesaw State University and Dalton State University. He enjoys living in the area and being a real estate agent. 

Thank you, Ryan, for sharing your story with our team! 

4 Rules for Better Farming 
We all want more sales. Maybe this article can give you some ideas that will help. 

Here's a blueprint for creating visibility, credibility and potential sales in your targeted areas.

Farming - marketing yourself and your business to a specific area ­- has been a real estate staple for decades. Even in our fast-paced, social media world, some of the most basic elements - direct mail, community involvement, expertise, a smile - are as valuable as ever for agents of any experience level.

Meet three dynamic top-producers - two of them fairly new to the business - who've farmed their way to greater results.

* Wally Hughes, a Lifetime Achievement Award winner with RE/MAX 

* Lisa Groth, a Platinum Club member with RE/MAX

* David Pellettier, a Diamond Award Club and Hall of Fame member with RE/MAX

Here are their tips and insights:

1. Choose your farm wisely
Select an area you know and like, whether it's your own neighborhood or a new subdivision. "You have to like your target area, because as you build your reputation, you'll want to stay a long time and keep it going," Hughes says.

Agents new to farming might start with an area of about 500 homes and plan to expand it as business increases.

Pellettier's first farm in 2013, was about 600 homes, and it grew pretty quickly as his visibility, sales and budget all increased. He now farms almost 8,000 homes in several areas where he maintains market share of 10 to 25 percent.

Mr. Pelletier favors farm areas that have a 5-8 percent turnover rate. If the figure is lower than that, sales may not sustain a strong return on investment. He also measures the competition before he takes an area on. "If another agent has 10 or 12 percent of the market, it's going to be more difficult to penetrate," Pellettier says. "Sometimes it's better to look elsewhere."

2. Set your farming budget
Allocate enough marketing budget to hit your farm at least once a month. At first, Groth budgeted about 10 percent of her net for a color, two-page newsletter she mailed monthly to 600 households in a Phoenix neighborhood.

In her first year, Groth brought in $5 or $6 for every dollar she spent. And as her business grew, her ROI increased. "The longer you farm, the less you're going to spend because more people start knowing your name," she says. "And when they see it repeatedly, they know you're there to stay." The second year, she expanded to another key neighborhood, giving her 1,200 homes total.

3. Market yourself consistently
Connect regularly with the people in your farm. You're building your personal brand and creating relationships. That takes time.

Pellettier became the dominant agent in his farms through communications that were consistent in both timing and message.

"Maintaining consistency can be a challenge; it's harder than it might sound," he says. "I want people to know me and know what they can expect from me."

Like Groth and Hughes, Pellettier sends out high-quality monthly newsletters that include local market reports and information about featured listings information. People in the farms now expect them - and the regular cadence builds both credibility and visibility. Other efforts - postcards, open house and for-sale signs, targeted ads - supplement the newsletters.

Hughes makes the most of face-to-face time, too. He regularly bumps into current or prospective clients at the grocery store, and makes it a point to remember names and details. He also walks the area regularly, becoming a friendly face people know and trust. His exchanges are generally more social or personal, with no mention of real estate. But the question often comes: "How's the market?" And he's always ready with the answer.

4. Stand out from the crowd
You have to commit to your farming. Your touches - whatever they are - must stand out from the competition. "There's no use in doing it halfway," Hughes says. "Spend your money on high-quality mail pieces."

Groth's newsletters give her an edge in listing presentations. "I show clients the high-quality advertising we use to promote our listings," she says. "I'm a newer agent, but clients don't ask how long I've been in the business. When they see my direct mail pieces, they know I'm a pro."

News From Your Broker...

"The real estate market is booming. I'm glad you're on our team!

We are doing so well, that I'm sure we are going to break records this year! Have a great Summer selling season!

Your Biggest Fan! 

Molly McGrory
   Broker / Owner
Alpharetta, Canton, Ellijay,  
Blue Ridge, Blairsville, Hiawassee

         RE/MAX Town & Country
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Birthdays & Anniversaries
May Birthdays:
05-20  Dana O'Donoghue, Blue Ridge
05-21  Kayce Burks, Blairsville
05-25  Reba Ingram, Blairsville
05-26 Jody Nicholson, BR Downtown
05-26  Terry Phillips, Bridgemill
05-28  Chrissy Fountain, Blue Ridge
05-28  Mark Berry, Blue Ridge
05-28  Vicky Rowe, Crabapple
05-30  Deborah Spiva, Blairsville
05-31  Art Worley, Crabapple
05-31  Nicole Born, Blue Ridge, Nathan Fitts Office
06-03  Tom Oprandi, Blue Ridge Downtown 
06-04  Nicole Tanksersley, Blue Ridge Nathan Fitts
06-04  Susan McVey, Ellijay
06-06  Lucretia Collins, Blairsville
06-07  Jessica Godsey, Ellijay at the Depot
06-09  Danielle Webb, Crabapple
06-09  Elisa Housey, Blue Ridge 
06-10  Donna Stitcher, Blairsville
06-11  Denise Dupuy, BridgeMill
06-11  Lynn Patacca, Beach Haven Realty
06-12  Ami Terry, Blue Ridge 
06-15  Brigitte Murray, Blue Ridge 

May Anniversaries:

05-17-04  Ron Harbin, BR Downtown
05-19-03  Kristy Petrillo, Blue Ridge
05-19-16  Nicole Born, BR, Nathan Fitts Office
05-20-16  Joshua Brown, BR Nathan Fitts Office
05-20-00  Sarah Terrell, Bridgemill
05-23-05  David Evans, Bridgemill
06-01-15  Dana O'Donoghue, Blue Ridge 
06-01-15  Taylor Petraroi, BR Downtown Staff
06-08-15  Sandra Fink, Crabapple Staff
06-10-15  Janet Wooten, Blue Ridge Mtn. Hideaway
06-12-03  Anna Davis, Blairsville Staff
06-13-16  Philip Finley, Blue Ridge Downtown 



RE/MAX Training

More Classes Coning Soon! 


Alpharetta Art Fest! 
May 27-29, in the square

When: Every second Saturday of the month 
from 6-9pm, 
Enjoy music, food, and goodies from local retailers and vendors. 

FUN RUN for the Boys & Girls Club (Sponsored by AJ Petrillo)
May 20th, Blue Ridge

Taste of Ellijay
May 25th, 6-8pm

ARTS in the PARK 
When:  May 27-28, 10am-5pm
Downtown City Park, Blue Ridge

Woodstock, June 10th: 
Robert Randolf and the Family Band
Concert at City Park

Do you have a client that wants to own, lease or rent a beach home in Florida? We have a way to help you make that happen! 

The Beach Haven office in Florida can be a great resource for you as an agent. You can be an influence in two locations at once, and both of you will benefit from the sale.

Call Molly McGrory
or email:

Upcoming Days to Remember: 

Memorial Day: May 29th

Father's Day: June 18th 

First Day of Summer: June 21st

The Blue Ridge Lodge

Escape to beautiful Blue Ridge, Georgia located in the heart of the North Georgia Mountains.....
Make your Reservations today!
Be Inspired...

57 Sears Way
Blairsville, GA 30512
Phone: 706-835-1212
Fax : 706-745-0002


316 Summit Street,
Blue Ridge, Georgia 30513
Phone: 706-946-6808

CAOR BUS Tour 2017! 

"The CAOR new homes bus tour was a great success," said Zerah Wilson. "There were a lot of door prizes and Danielle Webb won the big one at Soleil; an iPAD!"

"The rain didn't  bother us at all and the lunch was awesome at Great Sky. We finished the day at Sidelines Grill for Happy Hour!" 

The tour visited 5 subdivisions: Claremore Manor (Ashton Woods), Hickory Commons (Smith-Douglas), Great Sky (Fischer Homes), Horizon at Laurel Canyon (Patrick Malloy) and Soleil (Laurel Canyon).  

Home Buyers Seminar 

!. Free Home Buyers Seminar  
May 20th 11am-1pm, Crabapple Office

2. Buyers and Seller's  Q & A Seminar:
2-3:30 p.m., Crabapple Office 

Free Home Buyers Seminar and Bonus Seller's Q & A Seminar. Share these with your clients.

REMAX Town & Country, 3760 Sixes Road, Suite 108, Canton, GA 30114
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